It's not your willpower. It's your oestrogen.

For most of your life, oestrogen sends fat to your hips and thighs. When it drops after menopause, that instruction changes, and your body starts storing fat round your middle instead.

That's why your jeans stopped doing up while the scales barely moved. Same size, different shape. You haven't let yourself go. Your body is following new instructions.

It breaks the 3am–belly loop

Wide awake at 3am, heart going, brain racing. When you don't sleep, cortisol stays high, and cortisol is the signal that tells your body to store fat round the middle. So the bad nights and the belly feed each other.

Lunela works on the loop, not just the waistband: ashwagandha and Arctic rhodiola to help your body manage stress and cortisol, and chamomile, traditionally used for restful sleep.

It's not just the belly. It's the bloat, the cravings and the moods.

Fine at breakfast, six months pregnant by 4pm. Biscuits you didn't even want. Snapping at the people you love. These aren't five separate problems. They're the same hormonal change showing up in five places.

Fennel is traditionally used to ease bloating, berberine and gymnema support healthy blood sugar and cravings, and vitamin B6 contributes to the regulation of hormonal activity and to normal psychological function.

Kills fat cells. Guaranteed.

Diets work on calories. Lunela works at the hormonal level, on the signal that tells your body to store fat round your middle. That's the difference between fighting your body and working with it.

And we're confident enough to guarantee it: if you don't feel the difference, you get your money back.

Eleven plants and one vitamin, each with a job

Lunela isn't a fat burner with "menopause" printed on the label. It's 11 plant extracts and vitamin B6, in three blends:

• Balance blend: ashwagandha, maca, chasteberry, wild yam and broccoli sprout, for hormonal balance and healthy oestrogen metabolism.
• Metabolic blend: fennel, berberine, gymnema and rosemary, for blood sugar, cravings and bloating.
• Calm blend: chamomile and Arctic rhodiola, for sleep, stress and energy.

No hormones. No stimulants. Two capsules.

Many women can't take hormones, or simply don't want to. Lunela is plant-based, with no hormones and no stimulants, in vegan capsules.

Two capsules every morning with breakfast. One jar lasts a full 30 days. No shakes, no counting, no 1,200-calorie days.

For when your blood tests come back "normal"

Thyroid fine. Iron fine. "It's just your age." After menopause, low oestrogen is normal for your age, so nothing gets flagged.

But normal for your age and feeling like yourself are two very different things. Lunela is made for that gap: the woman who has been told everything is fine, and knows it isn't.

It works in the order your body changes

• Week 1: nothing you can point to. That's normal.
• Week 2: sleep, the first thing most women notice.
• Week 3: the afternoon bloat eases.
• Week 4: the cravings go quiet.
• Months 2 to 3: the waist.

So judge it on your sleep and on how your trousers feel at 4pm, not on the scales in the first few weeks. The middle follows.

It replaces the cupboard of things that didn't work

The meetings. The calorie app. The shakes. Three brands of chemist tablets. Most women who find Lunela have tried all of it, and spent more on it than they'd like to admit.

Lunela is one jar, made for one problem: the menopause middle.

You have 90 days to feel the difference

That's long enough to give your body the time it needs, and it means the only thing you risk is staying where you are.